Who:
Schill Grounds Management
What:
Asked that we help recruit new employees
Where:
In gorgeous Northeast Ohio
When:
Right the heck now, before peak landscaping season!
How:
Schill team members have a pretty beautiful workspace—the great outdoors. We used lush green visuals that are as far from “office cubicle gray” as you can get. Then, we layered in some dry humor to speak to the definitely-not-business-as-usual folks Schill likes to employ.
So…did it work? We drove:
- 9x higher engagement than previous recruitment ads
- 538% increase in sponsored clicks year-over-year
- 454% increase in sponsored applies year-over-year
- Over 1100% ROI
With these impressive results, our clients actually ended up spreading out some of their planned advertising tactics so they could keep up with the influx of applicants.
In other words: success!