Holden Forests & Gardens wanted to raise awareness about their sapling giveaway occurring right in the sweet (and green) spot between Arbor and Earth Day. So we borrowed some tactics from our furry friends to create a tree adoption program that even Sarah McLachlan could be proud of.  

We made videos featuring extra adorable—and obedient— talent, showed off some special, tree-specific tricks on paid social, and of course, made on-brand “Who rescued who?” stickers.