Lake View Cemetery needed help getting attention for their plot promotion (you read that right) during the height of election season. And the truth is, while the ceaseless political ads are enough to make anyone want to bury their head in the sand, it’s also a great opportunity to talk about burying…their entire body.

So, we channeled election fatigue into a political-ish campaign that encouraged voters to visit Lake View’s iconic grounds—and possibly—elect to spend eternity here.