Cleveland Botanical Garden

Orchids go portrait mode.

Cleveland Botanical Garden—the city’s premier destination for plant- and flower-related fun—wanted to drive traffic and ticket sales to Orchids Forever: Golden Hours. This annual event features 300+ vibrant, exotic, and immanently photogenic orchids.

And the truth is, in our image-crazy online world, these brilliant, flowered plants make for truly unique, real-life content. 

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So, we created a campaign that capitalized on the flower’s snapshot-magnet nature to draw shutterbugs and seekers of enviable phone wallpapers alike.

Videos on social media gave these stunners their starring moment (complete with plant-loving paparazzi).

Given the picture-perfect “models” featured at this show, our direct mailer doubled as a frame visitors could use to display their best shots.

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