How does the leader in lighting for over 130 years evolve to stay on top for another century?
For the last decade, we’ve worked with GE Lighting as a trusted partner, a true extension of their marketing team, and a strategic content production house. Together, we’ve evolved the brand to best position it for success amidst drastic changes in the consumer landscape.
And what’s changed is the boom of the omnichannel marketplace, which means more unique paths to purchase for consumers—prompting a greater need for content planning, development, and management that is flexible, efficient, and cohesive.
So, we created a vast array of versatile branded content to deliver the right message, to the right person, at the right time—inspiring, educating, and supporting their product experience.
Content library
Most of GE Lighting’s products are more innovative and have more benefits than photography and static assets can convey. So, we helped build a rich multimedia library of assets for use across all paid and owned channels.
Website
Bringing the brand to life online meant allowing each product line to, you know, shine—while creating a UX as friendly and innovative as their products.
See the website in action.Social
From community management to creating engaging, entertaining, and educational content, we built a community of users inspired by what’s possible and equipped to have the best possible experience.
A+ content
Bringing GE Lighting’s meticulously built in-store experience to their vast network of retail partners’ online shopping spaces, required carefully anticipating the needs and questions of consumers and developing a plan to provide content that supports their shopping journey.
In-Store
As GE Lighting’s products have evolved, so have the capabilities of in-store displays—which we harnessed to dynamically showcase their innovative products.
Training Materials
Supporting GE Lighting’s retail partners with training materials helps ensure floor associates are equipped to answer questions and confidently direct customers to their best product fit.
