Hamburger Helper

Keep Helper Handy.

After years on the back burner (good one), Hamburger Helper was ready to relaunch their iconic brand (and equally iconic cartoon hand) on a national scale.

So, how do we get Helper back into America’s cupboards? By highlighting what the brand does best: literally helping busy parents answer the dreaded daily question of “What’s for dinner?” with 40+ fast, easy, and tasty solutions.

What we did

  • Strategy
  • Campaign Concepting
  • Campaign Production
  • Digital Media
  • Connections Planning
  • Social Media

TV and video (starring a glowed-up Lefty) demonstrated how Helper solves everyday “oh-no-it’s-dinner” situations—and why it’s always a good idea to Keep Helper Handy.

Our curated group of influencers gave parents, who are always hungry (get it?) for meal ideas, practical examples of how Helper should be top of mind for easy, crowd-pleasing dinners.

Digital placements kept Helper’s convenience, price, and taste top of mind around mealtime.

The campaign landing page serves up the who, where, why, and of course, what’s for dinner.

Results

Not only did this campaign deliver under budget and over on projected media impressions by 15%, it decreased time to convert (73% of exposed audience visited the site within a day), and exceeded ROI and sales goals (though exact sales data is as proprietary as our recipes). 

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