Holden Forests & Gardens

The highest fall fashion.

Holden Arboretum—home to 3,600 acres of endless inspiration—wanted to drive visitation to their grounds during peak autumn foliage.

And the truth is, while Holden is the only place for nature lovers, photographers, and more to take in autumn from every possible perspective—the big color change also happens to perfectly align with fall fashion season.

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So, we built a bespoke, fashion-forward campaign that framed Holden’s grounds as the chic destination for fresh fall looks.

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