Philips Healthcare wanted to promote their new Philips IQon Spectral CT scanner, a dynamic technology that delivers multiple layers of spectral data in a single scan.
This global campaign utilized empirical case studies to demonstrate the essential factor Philips IQon Spectral CT uniquely delivers to hospitals and radiologists: certainty.
What we did:
- Research
- Campaign Strategy
- Concepting + Ideation
- Design + Production