Every day, the Greater Cleveland Regional Transit Authority (RTA) helps a massive amount of people get to their important destinations all over Northeast Ohio—and it was ready to bring its mission of “connecting the community” to life.
And the truth is, while RTA does indeed take Greater Clevelanders from point A to point B, the authority’s trains, buses, trolleys, and paratransit vehicles are a catalyst for driving (good one) the community forward.
So, we built a bright, bold, and empowering campaign that demonstrates the energy and enthusiasm RTA has for taking people where they really want to go in life.
What we did
- TV
- OOH
- Digital
