Every day, the Greater Cleveland Regional Transit Authority (RTA) helps a massive amount of people get to their important destinations all over Northeast Ohio—and it was ready to bring its mission of “connecting the community” to life.

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And the truth is, while RTA does indeed take Greater Clevelanders from point A to point B, the authority’s trains, buses, trolleys, and paratransit vehicles are a catalyst for driving (good one) the community forward.

So, we built a bright, bold, and empowering campaign that demonstrates the energy and enthusiasm RTA has for taking people where they really want to go in life.

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